September 1, 2023
Connect CRE
The landscape of purchasing luxury goods is changing. The combination of increased e-commerce during the pandemic and renewed interest in “being seen” post-pandemic has luxury retailers increasingly selling their goods online in innovative ways.
In a Q&A appearing in Connect CRE, partner Trevor Adler, addresses why luxury goods made the move to e-commerce and how both the online and traditional brick-and-mortar retailers can co-exist.
Trevor states, “During the pandemic, when online sales soared, many online retailers saw the opportunity to enter—or expand their offerings in—the luxury goods market. This focus brought with it marketing and competitive pricing that led to higher luxury sales for online retailers.” He continues, “The irony is that some of how online retailers facilitate merchandise trial-and-return procedures brings them closer to opening brick-and-mortar stores. Many brick-and-mortar stores are also beefing up their online offerings to compete with online retailers.”
Read more here.
September 1, 2023
Connect CRE
The landscape of purchasing luxury goods is changing. The combination of increased e-commerce during the pandemic and renewed interest in “being seen” post-pandemic has luxury retailers increasingly selling their goods online in innovative ways.
In a Q&A appearing in Connect CRE, partner Trevor Adler, addresses why luxury goods made the move to e-commerce and how both the online and traditional brick-and-mortar retailers can co-exist.
Trevor states, “During the pandemic, when online sales soared, many online retailers saw the opportunity to enter—or expand their offerings in—the luxury goods market. This focus brought with it marketing and competitive pricing that led to higher luxury sales for online retailers.” He continues, “The irony is that some of how online retailers facilitate merchandise trial-and-return procedures brings them closer to opening brick-and-mortar stores. Many brick-and-mortar stores are also beefing up their online offerings to compete with online retailers.”
Read more here.
