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October 3, 2022

The New York Law Journal

Don’t stand in your own way. Think it. Dream it. Find data to support it. Identify champions and advocates. Do your due diligence so you know what you’re facing in terms of challenges, value and potential gains.

Stroock Chief Marketing and Business Development Officer Trish Lilley responds to New York Law Journal Q&A below:

What are some of the firm’s most satisfying successes of the past year and why? We at Stroock have been fortunate over the past year to emerge from the darkest days of the pandemic to wonderful opportunities where we have reconnected with clients and our own community. We crafted a one-of-a-kind digital experience through Real Estate Fast Forward, hosted an award-winning summer associate program, held a successful new partner (both promoted and laterally recruited) retreat, were recognized globally for an innovative “firm reimagining” and launched a robust client engagement program.

What, if any, boundaries stood in the way of the firm’s innovative accomplishment, and how were they surmounted? As the chief client development strategist at the firm, I primarily deal in hard data—client feedback and satisfaction, service trends, pricing and hours, etc.—so this was a creative, amorphous idea that I wasn’t sure how to nurture and effectuate once I’d conceptualized it. Finding a creative partner—but one who would and could execute—was a challenge and a bit of a journey. Ultimately, we partnered very successfully with LISI.

What is the best advice for younger attorneys looking to advance their own innovative ideas or visions? Don’t stand in your own way. Think it. Dream it. Find data to support it. Identify champions and advocates. Do your due diligence so you know what you’re facing in terms of challenges, value and potential gains.

Read the full article here.

Professionals
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Trish Lilley

Chief Marketing and Business Development Officer

New York

212.806.1230

plilley@stroock.com

October 3, 2022

The New York Law Journal

Don’t stand in your own way. Think it. Dream it. Find data to support it. Identify champions and advocates. Do your due diligence so you know what you’re facing in terms of challenges, value and potential gains.

Stroock Chief Marketing and Business Development Officer Trish Lilley responds to New York Law Journal Q&A below:

What are some of the firm’s most satisfying successes of the past year and why? We at Stroock have been fortunate over the past year to emerge from the darkest days of the pandemic to wonderful opportunities where we have reconnected with clients and our own community. We crafted a one-of-a-kind digital experience through Real Estate Fast Forward, hosted an award-winning summer associate program, held a successful new partner (both promoted and laterally recruited) retreat, were recognized globally for an innovative “firm reimagining” and launched a robust client engagement program.

What, if any, boundaries stood in the way of the firm’s innovative accomplishment, and how were they surmounted? As the chief client development strategist at the firm, I primarily deal in hard data—client feedback and satisfaction, service trends, pricing and hours, etc.—so this was a creative, amorphous idea that I wasn’t sure how to nurture and effectuate once I’d conceptualized it. Finding a creative partner—but one who would and could execute—was a challenge and a bit of a journey. Ultimately, we partnered very successfully with LISI.

What is the best advice for younger attorneys looking to advance their own innovative ideas or visions? Don’t stand in your own way. Think it. Dream it. Find data to support it. Identify champions and advocates. Do your due diligence so you know what you’re facing in terms of challenges, value and potential gains.

Read the full article here.

Professionals

Trish Lilley

Chief Marketing and Business Development Officer

New York

212.806.1230

plilley@stroock.com