“Social Media: The New Big Tool for Union Organizing?”
Quick mass organizing through social media has become synonymous with the term “flash mob,” so could “flash union organizing” by labor unions be the next logical step? In recent years, social media has become not only a forum to express aspects of a person’s personal life, but also to communicate about workplace issues. As such, social media is becoming a more popular means for unions to get their message across to workers in their efforts to organize non-union workplaces. According to a report by Bloomberg BNA researchers, in 2014 several state legislatures passed laws that restrict employers’ ability to demand that employees and/or applicants disclose means for accessing their personal social media accounts.
Howard S. Lavin, a partner at Stroock & Stroock & Lavan LLP in New York City who concentrates in employment and labor law matters, recently spoke with Bloomberg BNA on this issue.